Mobile Marketing

Definition

Mobile marketing is marketing that makes use of mobile technology. In general, “mobile marketing” describes ways to take advantage of smartphones and tablets to gather data on customers and their behavior, then reach those customers via mobile messaging channels (including push notifications, in-app messages, increasingly email, and more). Mobile marketing makes it possible for marketers to communicate with their audiences in responsive, individually customized ways, allowing for deeper customer/brand relationships than ever before.

Usage

“Mobile marketing” isn’t really jargon at all. While the term isn’t widely used outside of marketing or technology circles, it’s a pretty straightforward way to describe marketing efforts that make use of mobile technology.

So why a one out of five on the jargon scale? Well, because mobile technology has infiltrated almost every part of modern life, making some uses of the term problematic. Consider email: if you send a message in this channel to a customer who opens it on their smartphone, it’s an example of mobile marketing; but if they open it on their laptop, it isn’t.