User Profile
\ˈyü-z ər\ \ˈprō-ˌfī(-ə)l\A user profile is a digital collection of demographic and behavioral data on a given individual.
"Thanks to the data in Bill’s user profile, we were able to encourage him to make a purchase by sending him a personalized push notification highlighting a sale on his favorite brand of sneakers."
User Profile
\ˈyü-z ər\ \ˈprō-ˌfī(-ə)l\TL;DR
A user profile is a digital collection of demographic and behavioral data on a given individual.
Used in a sentence
"Thanks to the data in Bill’s user profile, we were able to encourage him to make a purchase by sending him a personalized push notification highlighting a sale on his favorite brand of sneakers."
Definition
A user profile is a digital collection of information about a particular customer or user that’s used to support the larger customer/brand relationship. By gathering this data in a single location, user profiles make it easier for marketers to understand and engage their audience effectively. While the information contained within a user profile often focuses on a customer’s in-app behavior and preferences, it’s also possible to include a wide variety of other data types—including web activity and in-store purchases—and to augment the information contained in each profile using weather data and other information powered by third-party APIs.
Usage
"User profile" is a simple, straightforward term that conveys what it needs to. Most people are familiar with “profile” as a description of a collection of data on someone—think dating profiles, for instance—and the use of “users” to refer to individuals who engage with a brand’s app or website is widespread.
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