Urban Outfitters is a leading retail brand offering curated clothes, books, housewares, and more via its website and mobile app, as well as through its hundreds of retail locations.
“Our goal is to provide better experiences for our audience in this competitive landscape. Our data enriched by PlaceIQ in Appboy's mobile messaging and testing platform has helped with this goal.”
— Andrew Rauch, Urban Outfitters
Urban Outfitters is a leading retail brand offering curated clothes, books, housewares, and more via its website and mobile app, as well as through its hundreds of retail locations.
Objective
While the rise of mobile has made it easier to target outreach to customers based on their in-app and web activity, connecting that data to real life actions raises new challenges for marketers.
Solution
Use audience building supported by Appboy’s integration with location data firm PlaceIQ to gain deeper insights into customer interests and behaviors both online and off.