Urban Outfitters is a leading youth-focused retail brand offering clothes, books, vinyl, housewares, and more via its website and mobile app, and its hundreds of retail locations.

“We see huge traffic gains and we can obviously see that translate into sales…Conversion rates are much higher thanks to Appboy. ”

— Andrew Rauch, Urban Outfitters

Urban Outfitters is a leading youth-focused retail brand offering clothes, books, vinyl, housewares, and more via its website and mobile app, and its hundreds of retail locations.

Objective

With 119 apps installed on the average smartphone, it’s becoming harder and harder for marketers to communicate effectively with their mobile users.

Solution

Schedule multichannel messaging campaigns using Appboy’s Intelligent Delivery to ensure users receive outreach when they’re most likely to engage.