SoundCloud is the largest music and audio platform in the world, known for its unique content and features, including the ability to share music and connect directly with artists, while also discovering breakthrough tracks, raw demos, podcasts, and more.
“Iterating, testing, and optimizing are key parts of our email strategy. With Appboy, we can quickly and easily deploy multivariate campaigns, analyze their performance, and increase the efficacy of our messaging
in real time.”
— Growth Marketer, SoundCloud
SoundCloud is the largest music and audio platform in the world, known for its unique content and features, including the ability to share music and connect directly with artists, while also discovering breakthrough tracks, raw demos, podcasts, and more.
Objective
Mobile has made it easier than ever to get emails in front of users, but that’s no guarantee that they’ll actually open them. With people receiving an average of 121 emails a day at work alone,
it’s essential that your messages stand out from the rest.*
*Lifewire, 2016
Solution
Use Appboy’s support for multivariate testing, conversion event tracking, rate limiting, and
other capabilities to optimize email content, secure high deliverability for new IP pools, and increase open rates, inspiring better long term user engagement.