Metro is a British-based news and media brand keeping readers informed about world events, local happenings, and other significant news through its print and digital publications.
“Thanks to Appboy's easy-to-use dashboard, our marketers can now spend the majority of their time on content strategy. The results have been eye-opening.”
— Andrew Wythes, MetroUK
Metro is a British-based news and media brand keeping readers informed about world events, local happenings, and other significant news through its print and digital publications.
Objective
Creating and deploying native advertisements is an effective way for news and media brands to monetize their content, due to the high click-through rates seen for this kind of advertising.
Solution
Use Appboy’s News Feed Cards to easily create and deliver eye-catching, personalized content that can be carefully targeted to each recipient.