Ibotta is the mobile rebates app making it easy for consumers to earn cash back on everyday purchases, and its users have earned more than $150 million in total cash rewards.
“Using Appboy’s lifecycle marketing platform, we ran experiments on our multichannel onboarding campaign, analyzed the results of those tests, and optimized our strategy based on our learnings...and our new user activation increased by 107%.”
— Derek Cann, Marketing Automation Manager, Ibotta
Ibotta is the mobile rebates app making it easy for consumers to earn cash back on everyday purchases, and its users have earned more than $150 million in total cash rewards.
Objective
Effectively welcoming new customers plays a major role in retention, but building the kind of onboarding that truly makes a difference doesn’t happen on its own.
Solution
Ibotta leveraged multivariate testing, multichannel messaging, and the seamless, real-time transfer of information to and from internal systems to comprehensively test and optimize.