1-800-FLOWERS.COM is a leading floral and gourmet food retailer, designed to connect consumers with the most important people in their lives through a seamless delivery system.
“Appboy [helps us take] a constructive, thoughtful approach in figuring out what we can do today to amplify whatever [technology] exists.”
— Amit Shah, 1-800-Flowers.com
1-800-FLOWERS.COM is a leading floral and gourmet food retailer, designed to connect consumers with the most important people in their lives through a seamless delivery system.
Objective
Shopping cart abandonment means lost revenue for online retailers. According to Baynard Institute, the average documented online shopping cart abandonment rate is 69%.
Solution
Increase conversion among consumers who abandon carts within the 1-800-FLOWERS.COM app using Appboy-powered push notifications.