Etermax is a gaming industry leader. While Etermax has a large customer base for Trivia Crack, Apple’s top free app of 2015, their goals have continued to expand.
“WITH APPBOY, WE CAN EXPERIMENT AND OPTIMIZE IN REAL TIME. SENDING HIGHLY CONTEXTUAL AND PERSONALIZED PUSH NOTIFICATIONS HAS INCREASED OUR RETENTION RATES AND ENHANCED OUR USERS' APP EXPERIENCE.”
— Eric Tornquist, CMO, Etermax
Etermax is a gaming industry leader. While Etermax has a large customer base for Trivia Crack, Apple’s top free app of 2015, their goals have continued to expand.
Objective
The Etermax team wanted to improve retention and re-engage users within its mobile gaming apps.
Solution
They integrated the Appboy SDK into Trivia Crack apps to target messaging, track results, and iterate based on their findings.