EPIX is a premium entertainment brand that provides video content to users across a variety of platforms via its cable channels, mobile app, and third-party video consoles.
“[We] saw an extremely high number of engagements per [push] notification and subsequently higher traffic...We are looking forward to a long partnership with Appboy.”
— Reena Puri, EPIX
EPIX is a premium entertainment brand that provides video content to users across a variety of platforms via its cable channels, mobile app, and third-party video consoles.
Objective
Media brands pride themselves on their content—but to see the full benefit, they need effective ways to keep their audience up to speed on what’s new and currently available.
Solution
Send customers well-timed push notifications powered by Appboy that include rich images to encourage users to open the app and view more.