Anthropologie is a retail brand that offers bold, stylish, and often limited-run goods through its app, website, and network of brick and mortar stores.
“Appboy's in-app message functionality helps successfully point [users] in the right direction, making the experience even more rewarding.”
— Mike DeBella, Anthropologie
Anthropologie is a retail brand that offers bold, stylish, and often limited-run goods through its app, website, and network of brick and mortar stores.
Objective
Discounts and promotions can be a powerful way to demonstrate value and drive increased revenue—but only if customers are aware of them and can easily act on that knowledge.
Solution
Use Appboy’s in-app messages to inform users about new promotions, lead them right to the relevant page, and encourage them to make purchases.